Vext builds its product offering around how people really shop for cannabis. Customers value products that are easy to find, fairly priced, and consistently reliable, rather than large-scale brand marketing. For that reason, Vext focuses on in-house and private-label products designed to meet local preferences and sold primarily through its own stores.
Vext Science offers a family of brands designed to serve the full spectrum of cannabis consumers – across delivery methods, price points, and product experiences. Each brand plays a distinct role in our portfolio and is positioned to meet specific consumer motivations, while maintaining consistent quality, compliance, and operational efficiency across our integrated supply chain
We lead with the Herbal Wellness brand in our owned retail locations, which holds exclusive placement for all flower products. The HWC brand is built around consistency, quality, and accessibility — delivering premium-grade flower at a house-brand price point. This approach drives strong sell-through, reinforces loyalty, and allows for margin stability through vertical integration.
Appalachian Pharm represents our premium wholesale flower brand in the Ohio market. Cultivated with a focus on potency, flavor, and presentation, Appalachian Pharm products routinely test at higher THC levels and are known for their superior quality and craftsmanship. The brand leverages the authenticity and natural appeal of the Appalachian region — a name that resonates with connoisseurs and everyday consumers alike — offering a premium flower experience at a price everyone can afford. Appalachian Pharm strengthens our wholesale presence and builds lasting retail partnerships by delivering consistent, high-quality flower that defines the upper tier of value in the market.
Our Revibe brand targets consumers seeking an elevated, smoke-free cannabis experience. Revibe’s portfolio includes a range of high-quality edibles — from gummies and chocolates to innovative new form factors — designed for consumers who value wellness, taste, and precision in dosage. Together with Prysm, Revibe represents our focus on rapid-onset formulations, ensuring that each product delivers a consistent, effective experience while remaining convenient and great-tasting.
PRISM is our newest innovation — a discreet, fast-acting sublingual cannabis pouch made from the same nano-emulsion you already know and love from your favorite cannabis beverages. We take that emulsion and carefully dry it into a powder with a few additional ingredients and flavors, and seal it into the perfect sized pouch for your enjoyment. PRISM allows consumers to enjoy cannabis comfortably in environments where traditional inhalable products are less convenient or socially acceptable. Engineered for rapid onset, flavor quality, and ease of use, PRISM provides a modern, functional delivery method that expands our reach to new consumer occasions while complementing our existing edible and concentrate offerings. Prism is coming to OH in ‘26
Vapen serves the consumer who values the convenience and discretion of oils and concentrates. Recognized for its purity and potency, Vapen’s lineup includes disposables, cartridges, infused pre-rolls, and a full spectrum of concentrate products. As one of the most established brands in the Arizona market, Vapen continues to anchor our vape and concentrate category leadership with a strong reputation for innovation and consistency.
Firebrand is positioned as our value-tier inhalable brand, meeting the needs of cost-conscious consumers or those exploring niche product lines within the inhaled category. Firebrand offers accessible pricing without compromising quality, providing a strategic balance to our premium offerings and strengthening our ability to compete in a segmented retail environment.
